About
The story
Roots Global is a contemporary African fashion house dedicated to redefining elegance through the lens of African heritage. Founded on a deep appreciation for culture, craftsmanship, and individuality, Roots Global creates bespoke attire that celebrates the richness of African textiles, patterns, and traditions—tailored for the modern world.
Every piece we design is more than just clothing—it’s a story. A story of identity, pride, and purpose. We blend traditional African aesthetics with modern silhouettes, offering a unique fusion that speaks to both timeless beauty and global sophistication.
Our bespoke process ensures that every garment is crafted to reflect the personality, taste, and essence of the individual. Whether it’s a regal agbada, a tailored kente suit, or a modern ankara dress, Roots Global delivers exceptional detail, precision, and a commitment to authenticity.
Rooted in Africa. Styled for the world.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.Â
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.Â
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.Â
